Change is difficult for most. It has proven so uncomfortable for people that staying where they are and doing what they are doing is more difficult than the change itself, even if it is for the better.
Salespeople do the difficult. That’s what makes them great!!
What makes things difficult is changing the way you do things. Change is always difficult. Having a motivational speaker is exactly what it says; motivation. Having a motivational speaker is like being on a liquid diet, it is short term change with no long term results. If you invite a speaker to motivate your audience, make sure there is some meat on the bone as well. What does that mean? It is important that your salespeople are feeling good but there must be some actual tips that they can take with them and use right away.
A Workshop.
Often the best way to motivate as well as teach is to conduct a workshop as part of the motivational speakers responsibility. Speaking about the subject and create interest in the room will be enhanced with a small group workshop being a part of the learning while the speaker is working with your group.
Handouts.
Handouts are a touchy subject when it comes to a motivational speech. Why? Because if you hand them out too soon, the audience will ignore the speaker and look at the handout. If they are handed out too late or as a leave-behind, that is probably just what will happen to them, they will be left behind. So do not use them? Not necessarily,
A goo drule of thumb is if you are going to use a hand-out, engage the audience with them Have blank areas to fill in. Use the hand-out as a note taking opportunity that will go along with the speakers tips. This is not always easy but if done properly, will leave an indelible impression and help the tips to be remembered with the ability to have a true take-away.
Powerpoint.
Using Powerpoint and in fact any type of technology by motivational speakers can be a slippery slope. Yes today using the most up to date technology gives credibility to the speaker but if used wrong, the entire presentation can go array. A few important tips:
- do not put lots of text on the slide. People shouldn’t be reading your presentation, they should look at something that enhances what you are saying and not take away from it.
- Use interesting images that support your words. Even a quote or two is fine but larger is better.
- Too many slides. Here is where a few does the trick. Remember it should only be to support the presentation, not BE the presentation.
When you hire a motivational speaker make sure that you ask for references and do not just ask, call. Call the references and ask good questions like;
Did your team enjoy it?
What did they learn?
Are they still talking about it?
Or any other questions but don’t just take the word of the motivational speaker alone. Create questions that will assure your success.
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